The Challenge of 2015
2015 has been a year of change at the Investing News Network: we launched a new website, a new web address, expanded our coverage, increased our email delivery and started offering new services to clients. As the year draws to a close, we would like to thank you for your continued support during such challenging times in the capital markets, and explain what this year’s changes mean for us and you.
After a few years of waiting for the markets to improve so could we update our systems and take advantage of new technology, we decided in January of this year that we could not wait — we had to move so we could keep offering a best-in-class solution to our clients. It was not an easy pill to swallow, and required a large financial commitment and a move away from our tried-and-tested internal systems.
We officially launched the new site, www.investingnews.com, in July of this year; however, as with many complicated technology projects it did not go as smoothly as planned. Thanks to the dedication and commitment of our internal team and our partners, who worked tirelessly to address problems and fix what was not working, we were operational within 15 days. We then had to start the hard work of leveraging the site’s new features for the benefit of readers and clients. We had been doing things a certain way for seven years, and it felt like there was so much more to do — in fact, there still is! We have progressed enormously from those early days, but never stop learning new applications.
We are already benefiting from the new site and our new systems. Publishing all of our content on www.investingnews.com is having a positive impact on our Google search engine results, and we are seeing increased audience numbers. Furthermore, in addition to publishing on our 32 resource-focused sites, we are also now publishing frequently on five different subjects on Life Science Investing News and on 10 new topics on Tech Investing News — another big commitment and investment. Each of the subjects we cover now has its own newsletter, and we encourage you to sign up today.
As a result of this higher traffic, more investors are requesting information on our clients. Rather than the 10-20 leads per client per week we were seeing with the old system, we are now seeing 20-30 leads per client per week. And we are responding to these leads in real time, emailing links to investor kits as soon as requests are made.
Our email systems have much more flexibility to help investors stay connected. In May, we sent approximately 400,000 emails to our readers to help them understand the markets they are interested in. Last month that number was in excess of 1,200,000! This new email flexibility is allowing us for the first time to offer our clients a dedicated, targeted news spotlight. The targeted news spotlights are delivered to our 45,000 most active subscribers. That means engaged investors in Canada and the US are receiving client news directly in their inboxes from one of their trusted media channels. As these are our most active subscribers the number is growing daily.
This period from December to mid-January is traditionally our busiest of the year, the time when our investor audience is most active. We know that this year, many people will be downloading our 27 new Free Reports, reading them on new devices and planning their investing for 2016. So do not delay, do not wait until the New Year — the time to act is now. Please contact us to understand how you can take advantage of the new services we are adding to ensure that you stay top of mind for our investor audience.
We will continue to improve so that investors and the companies that want to connect with them have a partner they can trust to deliver excellence.
Nick Smith | CEO
PS: Come join us at the ‘Mining for Toys’ charity event which is an event hosted and sponsored by the mining industry now in its 11th year. The funds raised are distributed to two locally based charities; The Lower Mainland Christmas Bureau and The Empty Stocking Fund.
When is it: Wednesday, December 16th, 2015 – 4:00 pm till 7:00pm Where is it: Moose’s Down Under