The Investing News Network’s (INN) audience using Google+ to get their investment news has grown dramatically this past 6 months. Almost 40% said they used Google’s social media platform most frequently for investment news and content over LinkedIn (18%), Facebook (15%) and Twitter (11%).
“We were surprised and pleased that our investor audience using Google+ has grown so quickly,” said Nick Smith, CEO of INN parent company, Dig Media Inc. “We have invested in the Google+ platform to extend our reach to investors with pages for Resource Investing News, Gold Investing News and Silver Investing News. We look forward to using more of it’s unique features in the future.”
“We have seen several of our clients build a presence on Google+ including Pinetree Capital,American Vanadium and Stornoway Diamond,” Smith continued. “Our survey confirms that their efforts should produce a significant return on investment.”
The INN audience focuses on the North American exchanges with the New York Stock Exchange being the most frequently traded on with 20.7% of the audience owning stocks there. The TSX was close behind with 18.3% followed by NASDAQ (17.5%) and the TSX Venture (13.0%).
“Our audience thinks the US election is the biggest factor driving the timing of recovery,” notes Andrew Topf, Senior Editor. “Although there is significant uncertainty regarding when markets will turn, after the election was the timing most were expecting.”
INN surveys the investor audience periodically to understand trends and respond to changing investor needs. Over 40% of the audience comes to our sites on a daily basis with over 90% visiting at least weekly. Precious metals still topped the commodity group most invested in with energy, base metals and critical metals being both areas of current investment and future interest.
About Dig Media Inc.
Dig publishes the Investing News Network consisting of 34 websites that provide unbiased, independent news and content to educate investors on the opportunities and risks associated with the resource industry.
Our online interconnected network of commodity specific sites educates investors about what is influencing the markets and provides news on publicly traded exploration and producing companies through exclusive independent articles and other aggregated news and editorial from respected sources.