Our Audience

Investing News Network Traffic

The audience is made up of institutional, retail and high net worth investors predominantly from the United States and Canada.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Audience


Our audience is primarily made up of institutional and retail investors from the United States and Canada with increased traffic from the UK, Australia and Germany.

 

Since 2007, INN has been building a loyal investor audience with independent and educational content for 170,000+ monthly unique visitors.

 

  • 60% of monthly traffic are new visitors to the site

  • Average Pages per user: 2.20

  • Email Subscribers: 45,000+

  • Avg. email open rate: 27%

 

Country - Visits %

34%

18%

15%

7.2%

Demographic Highlights

 

81% - Male
43% - Age 45+
34% - Earn $100k+

73% - Completed College/Graduate School
79% - Politically Active

 

Institutional Audience

Our independence means we also have a strong following in the institutional market. Below is a small sample of institutional investors and major corporations who subscribe to our newsletters.

  • MacDougall, MacDougall & MacTier (3Macs)

  • ABB Group

  • Agrium Inc.

  • Aberdeen Asset Management

  • Aditya Birla Management Corporation Pvt. Ltd.

  • Alcoa Inc.      

  • Alterna Capital Partners

  • American International Group, Inc. (AIG)

  • Ameriprise Financial, Inc.

  • Antofagasta Minerals S.A.

  • Anglo American

  • AngloGold Ashanti

  • Arbiter Partners

  • ArcelorMittal

  • AREVA

  • Asgaard Capital LLC

  • Axiom Capital Management

  • BASF

  • Barclays

  • Bayer AG

  • Bell Potter Securities Limited

  • BHP Billiton

  • BNP Paribas

  • Buena Vista Capital

  • Cameco

  • Campden Wealth Ltd

  • Canaccord

  • Candriam

  • Carolina Financial Securities

  • Catamount Wealth Management, LLC

  • Chevron

  • China Non-ferrous Metal Industry’s Foreign Engineering and Construction Co., Ltd.

  • CREDIT SUISSE GROUP

  • DBS Bank Ltd

  • DNB

  • Dundee Securities

  • eCAPITAL entrepreneurial Partners AG

  • Echelon Wealth Partners

  • Edmond de Rothschild Group

  • Fermat Capital Management

  • General Electric

  • GFI Securities LLC

  • Glencore

  • Gleneagle Securities

  • Gremler Financial Group

  • GVFL Limited

  • HSBC

  • Humboldt Capital

  • iAnthus Capital Management

  • Imerys

  • Intervale Capital

  • Investment Partners Fund Inc.

  • JOGMEC

  • JP Morgan

  • KGHM

  • KORES

  • Laird Capital

  • Louis Dreyfus Company

  • Macquarie

  • Marubeni

  • Meinl Bank

  • Merrill Lynch

  • Mineriactiva. Av.

  • Mitsubishi

  • Mittal Processors Pvt. Ltd.

  • Modern Industrial Investment Holding Group

  • Morgan Advanced Materials plc

  • Morgan Stanley

  • Morgans Financial Limited

  • MPartners

  • Mutual of Omaha Insurance Company

  • Newmont Mining

  • Normura

  • Odlum Brown

  • OneBeacon Insurance Group

  • OpenGate Capital

  • ORC International

  • Ord Minnett Pty Ltd.

  • Pala Investments

  • Patton Albertson & Miller

  • PCF Capital

  • Petra Capital Pty Ltd

  • PI Financial

  • POSCO

  • Prysmian Group

  • Raymond James

  • RBC

  • Reliance Industries

  • Rio Tinto

  • RM Capital

  • Rockwell Collins Inc.

  • Sansar Capital Management

  • Sasol

  • Scopia Capital Management

  • ScotiaBank

  • Shell

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